What are the responsibilities and job description for the Marketing Manager position at University of Pittsburgh?
Job Summary
Manages and oversees team responsible for developing and implementing data-driven, targeted marketing materials and plans to publicize and promote University activities, services, products, and events. Creates and administers effective marketing campaigns; manages social media and email campaigns. Establishes new funding and revenue sources.
Essential Functions
The marketing manager will primarily serve as a leader in strategic marketing planning as a liaison between the Marketing Team and other Student Affairs departments. This role will meet regularly with their assigned departments to discuss: current marketing needs, creative strategy, marketing goals, deadlines, budgets, deliverables, etc. to help drive the Marketing Team's work. A successful candidate for this role requires:
- a proven track record developing creative and successful marketing strategies and campaigns;
- a passion for continued industry knowledge and trends is a must;
- ability to track success through measured outcomes is required.
This role will supervise one entry-level marketing coordinator.