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Marketing Manager Job at Aptean in Alpharetta

Aptean
Alpharetta, GA Full Time
POSTED ON 1/20/2025 CLOSED ON 4/20/2025

What are the responsibilities and job description for the Marketing Manager Job at Aptean in Alpharetta position at Aptean?

Overview

Job Title : ABM Manager

Location : Alpharetta, GA

Aptean is changing. Our ERP solutions are transforming a huge range of global businesses, from food producers to manufacturers. In a world of generic enterprise software, we provide targeted solutions that bring together the very best technology and drive greater results. With over 3000 employees, 50 different products and a global client base, there’s no better time to advance your career at Aptean.

Are you ready for what’s next, now? We are! If being part of a dynamic, high growth organization excites you and you are an ABM Manager eager to learn and grow, then this opportunity is for you! Our fast-paced environment and dynamic global Marketing department is eager for a mover and shaker to step into this role and become an integral part of our team.

About the role

  • Complete management of the ABM go-to-market in key targeting areas.
  • Execution of ABM strategy from targeting to content / creatives to multi-touch journeys, campaigns, digital and non-digital channel touchpoints.
  • Heavy collaboration with regional stakeholders to layer global ABM initiatives with regional-specific campaign tactics.
  • Ability to lock together ABM marketing activities with lead desk and sales activities.
  • Understand, develop, and optimize every touchpoint to deliver in-region and global performance goals.
  • Manage full funnel metrics with an eye towards optimization.

About you

  • Account Based Marketing (ABM) experience required.
  • Marketing degree or equivalent.
  • Experience with 6sense, Terminus, Demandbase or similar.
  • Salesforce and CRM knowledge.
  • Experience with a variety of marketing tactics including email / nurture tracks.
  • Ability to analyze full funnel metrics.
  • Understanding of data analytics.
  • IMPORTANT INFORMATION :

  • ABM Strategy Development : Design and execute tailored ABM strategies to engage high-value accounts and accelerate pipeline growth.
  • Data Integration & Analysis : Leverage combined data stacks (e.g., Salesforce, Marketo, 6sense, Demandbase, or other ABM platforms) to develop actionable insights.
  • Campaign Execution : Orchestrate multi-channel campaigns (email, ads, content, events) aligned to account-specific needs.
  • Sales Alignment : Collaborate closely with sales teams to ensure campaign messaging, timing, and execution align with revenue goals.
  • Measurement & Optimization : Track ABM campaign performance using analytics tools, providing insights to optimize engagement and ROI.
  • Tech Stack Management : Oversee the integration and optimization of marketing technologies, ensuring seamless data flow and reporting.
  • If you share our mindset, you can share in our success. To find out more about joining Aptean, get in touch today.

    Learn from our differences. Celebrate our diversity. Grow and succeed together.

    J-18808-Ljbffr

    Inside Sales Account Manager
    Aptean -
    Alpharetta, GA

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