Sales Director

***must have 8-10 years of inside and direct-to-consumer sales experience in construction equipment industry***

Summary:

We are looking for an experienced senior sales executive to lead our growing inside, direct-to consumer sales team. This person will be very involved in daily operations and will provide excellent leadership to over 30 salespeople and support staff. Currently, this role is held by one of the founders, but we are implementing a succession plan. As part of this plan, you will eventually take full responsibility for the sales organization, with the founder acting as an advisor. You will also become a key member of the Senior Leadership Team.

Responsibilities:

• Manage and lead the direct-to-consumer sales team to boost revenue and increase overall profitability. A primary responsibility is ensuring compliance with our sales process and developing product training and sales tools to provide an industry-leading customer experience
• Develop sales training tools to enhance the performance of the sales team.
• Ensure the sales team consistently performs at a high level aligned with the company's overall strategic goals. Lead sales hiring processes to support revenue growth plans. Active involvement in establishing individual and team KPIs and driving accountability to those metrics.
• Collaborate with the organization to support the sales, inventory, and operations planning process (SIOP).
• Provide essential market and competitive insights to the organization to inform our strategic planning.
• Develop and implement effective pricing plans to maximize profits and grow market share. Collaborate with marketing to design and manage promotional campaigns that drive product adoption and sales.
• Work with the Senior Leadership Team and marketing department to create effective sales tools, product training resources, and go-to-market strategies

Required Skills:

• Bachelor’s degree in business, marketing, engineering, or a related field. An MBA is a plus.
• 10-15 years of experience in executive sales leadership, along with 8 years of experience in direct-to-consumer sales in construction equipment industry.
• Proven track record of profitable sales revenue growth.
• Possesses strong analytical skills with the ability to interpret data and make informed decisions.
• High proficiency in information systems/platforms such as HubSpot, as well as Microsoft Excel. Working knowledge of NetSuite and Global Shop is a plus.
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to work independently and handle multiple projects at the same time.
• Preference for candidates currently located in the Midwest.