What are the responsibilities and job description for the Search Engine Optimization Specialist position at Confidential?
Associate Manager, Organic Marketing
First 90 days are onsite, after the 90 days - 3 in office (Boca Raton) and 2 from home.
Must have high volume (over 1,000) SEO account management
Seeking a detail-oriented and strategic Associate Manager of Organic Marketing to enhance online presence across multiple platforms. This role is crucial in ensuring accurate business listings, maintaining a positive brand reputation, and supporting overall digital marketing efforts. The ideal candidate will possess strong organizational and technical skills alongside a comprehensive understanding of digital marketing strategies.
Key Responsibilities
- Business Listings Management:
- Develop and implement strategies to manage online business profiles for each physician across directories, search engines, social media, and review platforms.
- Ensure accurate, consistent, and complete information, including addresses, contact details, and hours of operation, to optimize visibility and searchability.
- Reputation Management:
- Monitor and respond to customer reviews and ratings across various channels to uphold a positive online reputation.
- Proactively identify trends, manage feedback, and collaborate with internal stakeholders to address and resolve customer concerns effectively.
- Collaboration & Alignment:
- Coordinate with internal teams to align online strategies with brand messaging and business objectives.
- Partner with external agencies and vendors to maximize the impact of digital marketing tools and expertise.
- Data Accuracy & Reporting:
- Regularly audit and ensure the accuracy and consistency of business information across all platforms.
- Provide actionable insights through data analysis to inform decision-making and improve marketing effectiveness.
Qualifications
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and experience.
- Experience:
- 3–5 years of experience in a corporate role focused on search engine optimization (SEO), reputation management, and lead generation.
- Proven experience managing ratings and reviews on platforms like Google, Yelp, or similar consumer sites.
- Skills:
- Strong familiarity with social media platforms and consumer engagement strategies.
- Exceptional writing, communication, and presentation skills.
- Highly organized with keen attention to detail.
- Ability to balance creative and analytical thinking to achieve measurable results.
- Experience managing third-party vendors, partners, or agencies.
- Advanced data analytics skills, with the ability to distill complex data into actionable business insights.
Salary : $70,000 - $75,000
