Regional Marketing Specialist

Job Description

Job Description

A national law firm is seeking a Regional Marketing Specialist to support their Washington DC, New York and Philadelphia offices. The successful candidate will work with the Senior Regional Marketing Manager and Office Managing Partners (OMP) to develop the strategic direction of the office and ensure that this direction aligns with the firm-wide and practice-specific marketing efforts. The Regional Marketing Specialist will also provide leadership to, and coordination of, the firm’s marketing and public relations efforts in Washington DC, New York and Philadelphia. Ideal candidate will be located in DC, New York or Philadelphia office.

CORE RESPONSIBILITIES :

• Serve as marketing lead to assigned offices
• Lead the development of a local marketing strategy in partnership with the Office Managing Partner (OMP) and Senior Regional Marketing Manager (RMM) that supports the OMP-C strategy
• Lead the development and implementation of high-level partnering relationships with local professional organizations, industry associations and educational institutions to identify leadership positions, speaking and conference presentation opportunities and sources of referral for attorneys
• Coordinate event details including collecting event RSVPs and sending attorney updates, printing name tags, staffing registration table, collecting / assembling event handout materials, post-event follow-up, and tracking lead generation and ROI, tracking event attendance in firm CRM
• Coordinate office and community engagement events (social and sporting) and sponsorships that will generate leads and partnerships with attorneys
• Work closely with the events team across assigned offices to maintain consistent and cohesive marketing events / sponsorship strategy
• Partner with the Marketing team on invitation design, targeted list development, client communications, and event promotion such as social media engagement (taking event pictures, attaining photo releases)
• Have a deep understanding of each target practice in assigned market(s) and the competitive position, including knowing top clients and prospective clients
• Assist with the marketing budget for the office, developing a local marketing strategy in partnership with the Office Managing Partner and Regional Marketing Manager, including processing invoices, reconciling expenses, etc.
• Keep abreast of both legal and business markets and “best practices” in legal marketing
• Other duties as assigned

Education and / or Experience Requirements :

Other Skills / Abilities :