Virtual Events Marketing Manager

Job Title: Virtual Events Marketing Manager

Duration: 12 Months

Location: Overland Park, KS 66251

(Expectation is 100% onsite for this role, 5 days a week.)

Description:

• We're dedicated to providing exceptional experiences to our customers, and that extends to our virtual events and webinars.
• We're seeking an experienced Virtual Event Marketing Manager to join our team.
• This role will focus on building awareness for a suite of products and services through strategic event marketing campaigns, with a particular emphasis on virtual events and webinars.
• The ideal candidate will have a strong background in marketing, with a knack for both day-to-day execution and long-term strategy.

What does a typical day look like?

• Working on a process to produce virtual events, including: topic selection, content creation, speaker planning, editorial content calendar, campaign integration, demand generation tactic planning and execution, event production, sales enablement, event reporting, and asset utilization.
• Project managing tasks, communicating with stakeholders.

Key Responsibilities:

• Lead end-to-end management of virtual events and webinars, ensuring all timelines and objectives are met.
• Oversee virtual event and webinar workstreams and develop tactical plans to achieve established goals.
• Foster strong cross-functional relationships with teams such as Product Marketing, Campaigns, Brand, Social, and Paid Media to ensure alignment and successful outcomes.
• Leverage and improve upon established processes, templates, and best practices for virtual event and webinar execution.
• Manage the virtual events and webinars calendar and content calendar, logistical planning.
• Develop content for the event, including an outline, PowerPoint presentations, and speaking points.
• Develop webinar-related social media posts, webpages, emails, and other communication channels.
• Execute and optimize email campaigns promoting virtual events and webinars using marketing automation platforms.

Requirement:

• Preferred experience with On24 virtual platform.
• Track and analyze the effectiveness of virtual events and webinars, making data-driven optimizations.
• Generate reports leveraging Salesforce to measure content performance and overall campaign success for virtual events and webinars.

Qualifications:

• Bachelor’s degree in marketing, communications, business, or related field or equivalent work experience.
• 6 years of experience in B2B Marketing.
• Proven success in managing virtual events and webinars, as well as in-person events.
• Experience with On24 or other virtual platforms and customer engagement hubs.
• Strong project management experience, with the ability to effectively manage multiple projects simultaneously.

Additional Skills and Requirements:

• Knowledge of marketing principles and strategies.
• Strong written and verbal communication skills to use when developing content.
• Demonstrated ability to plan and execute marketing campaigns.
• Exceptional organizational skills and attention to detail.
• Effective time management abilities and the capacity to meet deadlines.
• Meticulous attention to detail and strong critical thinking skills.
• Ability to adapt quickly to various situations and work well in a team environment.
• Proficiency with Salesforce CRM.

Technology Requirements:

• Virtual Event Platforms, preferably On24, SFDC, PowerPoint.

Preferred background/prior work experience:

• Planning and executing virtual events/webinars.
• Project management is a key success factor in the role.

Priority soft skills :

• Ability to matrix manage stakeholders, a proactive communicator, and the ability to persuade others to see a new opportunity.